René Arseneau
Filmmaker / photographer
PORTFOLIO WORK
Commercial & Brand Work
Cidre lacroix — Social Media Campaign
A social media campaign covering the full lineup of Cidre LaCroix's new cider releases — shot to perform natively across platforms while keeping the product looking crisp, vibrant, and shelf-worthy. Every can, every pour, every lifestyle moment built for the scroll.
Credits: Director of Photography — René Arseneau | Client — Cidre LaCroix
Jean Coutu — TV Commercial
Working hand in hand with the Jean Coutu marketing team, this commercial was built from a clear creative brief and brought to life through close collaboration.
As Director & Cinematographer, the responsibility was to translate the vision into something that felt both warm and confident. Every lighting setup, camera move, and performance was crafted to reinforce the brand's identity while keeping the spot feeling fresh and modern.
The spot aired on Quebec television and was later recognized in Le Grenier, the leading Quebec advertising publication.
Credits: Dir & DoP — René Arseneau | Client — Jean Coutu
Social Media Campaign — IVAN DEMIDOV
A social media-first ad campaign for GoPlex, built around Montreal Canadiens phenom Ivan Demidov as the face of the brand. The brief called for something cinematic enough to stop the scroll, a vertical format production that didn't sacrifice production value for platform.
The campaign made an immediate impact, with Demidov officially announced as GoPlex Ambassador. The work was later recognized in Le Grenier, under the headline Demidov devient ambassadeur de GoPlex.
Credits: DoP — René Arseneau | Dir. — Kai | Client — GoPlex
Social Media Campaign — Tranformer Table
A social media-first ad campaign for Transformer Table and Stella Artois, shot on the RED Epic-W. The spot was distributed across social platforms and broadcast on TV and the big screen in downtown Toronto.
Captured in a warm, lifestyle-driven aesthetic, the campaign blends the intimacy of a dinner gathering with the premium feel of the Stella Artois brand.
Credits: DoP — René Arseneau | Client — Transformer Table & Stella Artois
Karine Joncas — Product Showcase Campaign
A commercial production for Karine Joncas, the Montreal-based skincare brand known for their science-driven formulas. Shot to introduce their latest product release with a refined, beauty-forward aesthetic — clean light, precise composition, and a visual language that reflects the brand's premium positioning in the Canadian skincare market.
Rise Kombucha - Product launch campaign
Shot the product launch and website content for Rise Kombucha's newest release, clean, natural lighting and fluid camera work to match the brand's organic, wellness-forward identity. From hero product shots to lifestyle content, every frame was built to live on their website and drive the launch.
Credits: DoP — René Arseneau | Client — Rise KombuchaLambert Design — Paid Social Media
A multi-campaign partnership with Lambert spanning product launches, fashion content, and social-first ecommerce shoots. Designed and shot entirely in studio with a high-quality, low-budget approach that proves intentional production design beats a big crew every time. The collection also includes the top-down product campaign and fashion launch content, each with its own visual approach while keeping a consistent brand thread throughout.
Credits: Lead Filmmaker — René Arseneau | Client — Lambert
Documentary Work
72 Hours
Creative Director
A self-produced YouTube travel series where each episode drops into a new city with 72 hours to find, follow, and film local musicians. We traveled over 14 countries to shoot this mini-series documentary. 
The Life of a Tattoo Artist
A self-produced Documentary about Jonathan Bourassa, a Montreal based Tattoo Artist and YouTuber.The Subway — Documentary
Documentary about Brandon Calder, a Montreal based Artist who photographs the Metro System in Montreal. We follow his journey on capturing the streets of MTL.
Cinematography Work
Cinematography Demo Reel
Bleed With Me - Feature Film
Nos Cendres - Short Film
Le Mur - Short Film
CCM - Brand Work
Marie-Mai - Music Video
YouTube Channel